CloudBar Chicago
Perched 94 floors above Chicago, CloudBar is the city’s highest cocktail lounge, an elevated escape where skyline views meet signature drinks. In my role at 360 CHICAGO, I lead creative content, social media, and brand storytelling efforts that support the venue’s growth.
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Since launch, I’ve helped grow CloudBar’s digital presence from zero to more than 27,000 followers across Instagram and Facebook, establishing the venue as a must-visit destination for both locals and tourists. Through high-quality content, community engagement, and event-driven storytelling, I continue to shape and elevate the brand identity of Chicago’s highest bar in the sky.
Social Media &
Content Creation
In my role at 360 CHICAGO, I lead CloudBar’s digital presence across Instagram and Facebook, growing its audience organically through visual storytelling and consistent content production.
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I produce daily photo and video content that captures the essence of CloudBar, from handcrafted cocktails and skyline views to behind-the-bar moments and guest experiences. Each post is designed to feel aspirational yet approachable, highlighting what makes CloudBar uniquely Chicago.
My approach blends high-quality photography, trend-driven Reels, and performance-aware scheduling to drive engagement, expand reach, and support on-site traffic.
Photography &
Video Production
I bring CloudBar’s story to life through visual production that highlights the energy and atmosphere of the space. This includes product photography, cocktail close-ups, skyline panoramas, and lifestyle imagery used across digital and print marketing.
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Video content ranges from behind-the-scenes moments at the bar to elevated skyline perspectives and guest experiences, positioning CloudBar as a top destination for unforgettable nights above the city. These creative assets support broader marketing initiatives, advertisements, PR coverage, and continued organic growth across social platforms.
Brand & Design
At CloudBar, I lead much of the visual design work that supports the brand’s presence across digital and on-site environments. I have designed cocktail menus, coasters, signage, digital ads, and event materials, helping maintain consistency across key guest touchpoints.
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My creative approach emphasizes clean design, subtle luxury, and a color palette inspired by the view itself, bright skies, deep blues, and warm golden tones. Each design element reinforces CloudBar’s identity as an elevated yet inviting Chicago destination.
Events & Activations
CloudBar’s reputation as a cultural hotspot has been strengthened through a series of high-energy activations and brand events. My focus has been capturing these moments through strategic photo and video production,
turning live experiences into high-performing creative assets.
Events documented include:
• Dos Hombres Mezcal Tasting with Bryan Cranston and Aaron Paul
• Private influencer evenings and product launches
• Sky High Yoga, a weekly wellness series
• Air and Water Show viewing parties
• Comedy Night in the Clouds
• Sip & Paint The View
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From on-site photography and short-form video to post-event recap content, these activations provided a steady stream of assets used across social media, influencer partnerships, and broader marketing initiatives. By translating live experiences into evergreen creative, the content continued to drive engagement and support ongoing brand growth long after the events ended.
Results
Through my work at CloudBar, I’ve helped strengthen and elevate the brand’s presence as one of Chicago’s most distinctive food and beverage destinations.
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• Grew the Instagram and Facebook audience to 27,000+ followers from launch
• Sustained strong engagement through high-quality photography and trend-driven Reels
• Built a comprehensive photo and video asset library used across marketing, PR, and on-site promotions
• Captured major cultural activations and creator events that increased visibility and supported on-site traffic
• Executed a cohesive visual identity across menus, signage, digital ads, and event materials
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