Modelo x
Factory360
Factory360 hired Marconi Works to photograph three Modelo brand activations across Chicago during the FIFA World Cup. The assignment focused on capturing each experience through a mix of lifestyle photography, product imagery, crowd interaction, and branded content for social media and future marketing campaigns.
Across three unique venues, the goal was to document more than just the event. Every image was created to showcase the connection between the Modelo brand and its audience, from jersey giveaways and beer sampling to authentic moments between fans. The result is a collection of commercial event photography that highlights the atmosphere, energy, and brand experience behind each activation.
SoFive Chicago
The campaign kicked off at SoFive Chicago, where Modelo hosted a World Cup watch party alongside the facility's youth soccer matches. Guests enjoyed beer and michelada samples, jersey giveaways, and branded merchandise throughout the day.
The photography focused on authentic moments, product photography, and the connection between the Modelo brand and Chicago's soccer community.
Ranalli's Lincoln Park
Ranalli's transformed its expansive outdoor patio into a packed World Cup watch party for the USA match. Guests were surprised by Modelo's pop-up activation featuring draft beer samples, jersey giveaways, and branded merchandise throughout the evening.
The photography highlighted the lively patio atmosphere, authentic fan interactions, and Modelo's presence woven naturally into the game-day experience.
City Nikki's
City Nikki's brought a packed River North crowd together for an evening of World Cup action. Guests enjoyed Modelo beer, branded merchandise, and giveaway moments as the activation blended naturally into the bar's energetic atmosphere.
The photography focused on crowd energy, authentic guest reactions, and lifestyle imagery that showcased the Modelo brand throughout the venue.
