Your all-in-one digital marketing partner helping brands grow through strategy, creative,
and design built to perform.
Hi, I’m Jay Capodanno.
I lead creative production and social strategy at 360 CHICAGO, building the content, visuals, and brand execution behind one of the city’s most recognized tourism brands. Through Marconi Works, I partner with businesses that want clear strategy and strong creative that drives results.
Featured Work
Services
Focused services that help brands grow.
Content & Creative
Original content tailored for modern platforms. Every photo, video, and design asset is intentional, on-brand, and made to connect with real audiences.
Social Media Management
Strategic oversight that blends content, community, and consistency to grow brand presence and drive measurable results.
Web, Brand & Design
Websites and brand systems designed for clarity, cohesion, and conversion. Structured to communicate value and turn visitors into customers.
Strategy, Analytics & AI
Strategy grounded in data, analytics, and intelligent workflows. Focused on improving performance and scaling what works.
My Process
1. Discover
Understanding the brand, goals, and audience.
Every project starts with clarity. For CloudBar Chicago, the focus was on driving traffic by promoting a new lineup of seasonal cocktails to both locals and visiting tourists during the holiday season.
2. Create
Producing content and campaigns built for performance.
Working on-site with the CloudBar bartenders and team to capture vibrant photo and video content designed specifically for social. The focus was on highlighting the drinks, the atmosphere, and the experience in a way that stops the scroll.
3. Launch
Publishing, testing, and distributing across channels.
Once live, the creative was rolled out across social platforms and supported with paid media. The campaign focused on Chicago locals and retargeting previous website visitors, helping drive ticket sales and bar visits.
4. Results
Content that supported performance.
The holiday cocktail creative was deployed across social and supported by paid media efforts. The campaign contributed to 461 website checkout purchases from TikTok alone. This performance reflected the alignment between strong creative execution and targeted distribution.
Why Marconi Works
Marketing shouldn’t feel templated.
​
Every project starts with understanding the business, the audience, and the moment. From there, strategy guides the creative, and execution turns attention into measurable action.
​
Marconi Works partners with brands that care about how they show up and expect marketing to drive real outcomes. Whether launching something new or refining what already exists, the focus stays the same: clarity, strong creative, and performance that can be measured.
​
A strong fit for:
• Experience-driven brands in hospitality, tourism, and live events
• Growing businesses that need direction and consistency
• Teams that value strategy backed by real performance insight
Let’s build something that works.
Share a few details about your project and goals. I’ll follow up within 1–2 business days.
​
Chicago-based. Partnering with brands everywhere.
​
